Digital Customer Journey Mapping - UX Design
Monday , Tuesday , Wednesday
Course details
The training program aims to:
• Understand the fundamentals of customer journey mapping and user experience design, including concepts
and basic terminology.
• Analyze and identify customer touchpoints, pain points and motivations throughout the customer journey.
• Collect and use customer insights and data to inform user experience design decisions.
• Apply the principles and methods of designing the user experience to create easy-to-use digital interfaces.
• Create customer journey maps and empathy maps to visualize and understand the user experience.
• Identify opportunities to improve customer experience and develop actionable strategies.
• Collaborate effectively with multifunctional teams to implement user experience improvements.
• Evaluate the impact of UX design changes and repeat the design process.
• Use tools, resources and best practices to support customer journey planning and user experience design.
• Apply the knowledge and skills gained to real-world projects and improve the digital customer experience
Continuously
To view the training outline click here
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